Demand Generation Manager

Drive pipeline growth for Order.co by generating pipeline from marketing channels in Order.co’s core ICP and emerging industry verticals. Build Order.co’s ABM strategy across channels in alignment with SDR & AE team vertical strategy. Manage paid campaigns across Google Ads, Gartner (Capterra, Software Advice, GetApp), LinkedIn Ads, media partners, and other networks deemed effective. Partner with Order.co’s SEO & Content agency to drive top of funnel demand through organic search and LLMs. Own conversion rate optimization and SEO of core website pages. Work with SDR & AE teams to optimize follow-up to accelerate pipeline. Collaborate with Order.co’s Growth Marketing Lead on lead/account nurturing, email, social, webinar, and content campaigns to drive demand. Advise on event marketing strategy as it supports ABM efforts. Report on results of campaigns and optimizing channels over time. Owe the pipeline goal for inbound and paid marketing channels.