Senior Data Analyst, Growth Marketing Analytics

The Member Growth Analytics team is responsible for developing our portfolio of reports and data insights that support the Growth Marketing team seeking to enhance and improve our outreach efforts. Using data spanning campaign engagement, landing page and application interactions, channel insights and test results, you will partner with our marketing team to identify and solve the biggest challenges across Omada’s 1.5k customers and 600k members. Own the data architecture, data mapping and reporting to support Growth Marketing needs for campaign and channel insights. Deliver key performance insights to support the development of member marketing campaigns across email, direct mail, digital, and client-led channels. Own data tagging, test sizing and statistical analysis for A/B and multivariate campaign and creative tests. Develop and support well-designed Tableau dashboards (or similar BI tools). Work closely with various data teams to improve data quality and standardize reporting. Define operational processes and support system enhancements that drive analytics and reporting support at scale. Collaborate across multiple teams including analytics, data science, data engineering and architecture, clinical, and product. Explore and integrate applications of AI into product analytics use cases.