Digital Marketing Director

As a key member of the PM Pediatric Care marketing team, the Digital Marketing Director will be accountable for PM’s digital marketing strategy for growth. The director will be responsible for growing the company’s digital engagement program and conversion funnel, driving new patient volume through the design and implementation of digital marketing strategies, automations, and campaigns. The ideal candidate will be a tech-savvy, creative thinker with strong organizational and communication skills, a passion for measurement, and ability to translate data into actionable insights and campaigns.

This leader will collaborate closely with the Head of Marketing and digital marketing manager, as well as other marketing team members, data and analytics, and IT teams. They will leverage PM’s existing tech stack and tools such as Hubspot, Google Ads, WordPress, Mixpanel, associated APIs, and social media platforms to implement efforts, as well as recommend new technologies and automations to support goals.