Revenue Marketing Manager

Role Responsibilities:

• Own revenue marketing for the lender segment, operating a targeted enterprise ABM motion across defined accounts, interpreting account-level signals and making channel investment decisions.
• Partner with Product Marketing and Sales to align strategy and leverage a centralized marketing systems and automation stack for execution.

Key Activities:

• Manage a named account program with deeper ownership of top-tier accounts, define account tiering and trigger-based orchestration, and adjust targeting based on behavioral signals.
• Prioritize channels across paid, email, content syndication, and events, allocate budget, and orchestrate account-level engagement based on intent signals and pipeline stage.
• Analyze funnel and account-level performance, interpret results through buyer behavior, design experiments, and deliver clear, actionable recommendations to shape strategy.

AI Integration:

• Use AI to accelerate account research and signal synthesis, generate personalized outreach, and support experiment design and performance analysis.
• Ensure quality in AI-driven execution by reviewing campaigns for accuracy and defining automation versus human oversight requirements.