Direct Marketing Project Manager

Operating within the core values and operating principles of the organization, the Direct Marketing Project Manager is responsible for overseeing the full lifecycle of direct marketing campaign projects and strategic initiatives. This position will work with direct marketing and analytics leadership to ensure campaign readiness for key programs supporting our life insurance goals and objectives. The Direct Marketing Project Manager will define, implement, and support direct marketing projects that align with AAA Life’s KPIs using AAA Life’s 1st, 2nd, and 3rd party data. The Direct Marketing Program Manager will serve as the subject matter expert and advocate for assigned subsets of AAA Life’s audience, identifying requirements, and monitoring progress. This position drives successful project outcomes that align with organizational goals.