Growth Marketing & Paid Media:
- Execute paid media strategy across Google, LinkedIn, Meta, and emerging channels like Reddit.
- Manage campaign strategy, creative briefing, budget allocation, and performance reporting.
- Build and maintain a rigorous testing cadence for creative variants and audience segmentation.
Demand Generation & Pipeline Ownership:
- Convert brand awareness and content engagement into qualified pipeline for the enterprise sales team.
- Partner with Revenue Operations to define lead scoring and MQL-to-SQL conversion standards.
- Build and scale account-based marketing programs targeting priority verticals like financial services.
Analytics, Attribution & MarTech:
- Develop a clear reporting cadence for metrics like CAC, CPL, ROAS, and pipeline contribution.
- Support implementation of an attribution model connecting marketing investment to revenue impact.
- Own and evolve the marketing automation platform, ensuring clean data flows and effective nurture sequences.
Morning Consult
Morning Consult is a global decision intelligence company that pairs proprietary high-frequency data with applied AI to help leaders understand public opinion and behavior. It is a remote-flexible organization with offices in the US, fostering a collaborative culture with in-office perks and regular team travel.