Similar Jobs
See allSenior Product Manager
Pendo
Product Management
B2B SaaS
Enterprise
Product Marketing Manager
Experian
US
Product Marketing
Go-to-Market Strategy
Sales Enablement
Product Manager/Senior Product Manager
Leantaas
US
Product Management
Data Analytics
Cross-functional Leadership
Product Manager
Accompany Health
US
Product Management
Stakeholder Alignment
Healthcare
Senior Product Marketing Manager
Lumin Digital
US
Product Marketing
Go-to-Market Strategy
Sales Enablement
Product Lifecycle Management:
- Analyze market trends, competitive positioning, and clinical evidence to inform product investment recommendations.
- Define market requirements and opportunity sizing to guide product development decisions.
- Serve as the commercial voice, synthesizing customer insights across development teams.
Go-to-Market Strategy & Launch Execution:
- Build and own go-to-market plans including segment definition, value proposition, and channel strategy.
- Lead launch readiness reviews and coordinate across Sales, Marketing, Clinical Education, and Operations.
- Track commercial KPIs to identify and resolve adoption barriers.
Voice of Customer & Market Research:
- Design and lead VOC programs including clinician interviews, patient feedback, and KOL engagement.
- Synthesize qualitative and quantitative feedback into prioritized problem statements.
- Analyze competitive and payer dynamics to surface actionable insights for product and commercial strategy.
Hanger Inc.
Hanger, Inc. is the world's premier provider of orthotic and prosthetic (O&P) services and products. With 160 years of clinical excellence and innovation, Hanger's vision is to lead the O&P markets by providing superior patient care and outcomes, touching thousands of lives daily.