User Acquisition Manager (TikTok, Snapchat)

Help launch, test, and scale ad campaigns on a daily basis to support Promova’s rapid growth by driving effective user acquisition through paid social media channels — primarily via TikTok and Snapchat. Through your work, you’ll directly contribute to Promova’s mission of making language learning accessible, affordable, and effective for everyone. Set up and run paid campaigns in TikTok and Snapchat: from account preparation and audience targeting to scaling performance. Achieve sustainable profitability (ROMI+) by meeting ROI/ROMI targets, controlling CPA, and monitoring performance at every funnel stage. Identify growth opportunities by testing new audiences, markets, and approaches. Support testing initiatives: develop hypotheses, run experiments, and scale successful strategies from 0 to consistent profitability. Optimize campaigns daily: track key metrics and collaborate with the team on adjustments. Partner with cross-functional teams to align objectives, exchange insights, and enhance overall performance.