Job Description
The Marketing Analyst, CRM & Retention will be responsible for:
- Analyzing CRM campaigns: Identify drivers of engagement, conversion, and retention.
- Customer Segmentation: Conduct deep dives into customer segments and opt-in journeys.
- Data-Driven Recommendations: Translate findings into clear presentations.
The role also involves:
- Customer Cohort Model: Own the customer cohort model, forecasting retention rates.
- Data Accuracy: Work with product, data, and marketing operations.
- Proactive Analysis: Identify trends and anomalies.
About IHerb
iHerb is a multi-billion dollar, global powerhouse in health and wellness that makes health and wellness accessible to all by offering health products.