Develop and drive the overall product strategy in alignment with the company’s business objectives. Provide visionary leadership to ensure the product roadmap aligns with the organization’s long-term goals. Drive end-to-end product lifecycle management, from ideation to launch, continuous improvement, and scaling. Conduct market research and competitive analysis to identify opportunities for differentiation and growth. Define and track key product metrics, ensuring data-driven decision-making. Own product backlog prioritization, balancing short-term improvements with long-term strategic goals. Serve as the voice of the customer within the organization. Build strong relationships with customers to understand their needs and incorporating feedback into product development.