Senior Manager, CRM

The Forbes Advisor CRM team is on a mission to become a strategic and revenue-generating powerhouse. We’re looking for someone who can be a Lifecycle thought leader for the Home, SMB, and Health verticals. This role will develop strategic plans for these verticals, is a creative marketer, strong in executing campaigns, and has superb analytical experience.  This individual is a strong communicator and collaborator, working across multiple departments, including product, the general manager of the vertical, analytics, partnership, and more. They will bring their vision and strategy to life via emails and SMS campaigns. Responsibilities: * Independently develop and implement comprehensive lifecycle strategies for the Home, SMB, and Health verticals ensuring alignment with business objectives * Proactively share new ideas and campaign recommendations for email & SMS, focusing on growing lifetime value, upselling to existing customers, or cross-selling new products and services * Collaborate with the larger CRM team on bringing the test & learn roadmap to life * Develop copy documents for new campaign ideas in partnership with our editorial team * Develop email visuals using our customer engagement platform, in partnership with our design team * Develop realistic project timelines for campaign execution, and communicate those with stakeholders * Optimize existing campaigns to achieve goal KPI’s and above benchmark expectations * Share campaign-specific insights & trends regularly