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What you'll own:
- Full P&L ownership of UA spend for the flagship game.
- Scaling volume while maintaining ROAS positivity in Tier 1 and Tier 2 markets.
- Defining and executing the channel strategy across Meta and Google.
What we're looking for:
- Proven track record scaling a mobile game profitably.
- Deep platform expertise in Meta Ads and Google UAC.
- Strong fluency with LTV modeling, cohort analysis, and ROAS-based decision-making.
Nice to have:
- Experience with DSPs or programmatic beyond Meta/Google.
- Familiarity with AI-powered creative production pipelines.
- Cross-vertical UA experience (gaming + other app categories).
Breezy
Breezy is a company that specializes in mobile game user acquisition. They are looking for someone to lead paid growth for their flagship mobile MOBA game and provide strategic direction to UA efforts across their app portfolio.