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Growth Strategy & Operations:
- Build and maintain our growth operating model, including bookings forecasting, target setting, and capital allocation across acquisition initiatives
- Own performance marketing spend across Meta (Facebook, Instagram), Google (Search, YouTube), and emerging channels like TikTok and Reddit
- Serve as the strategic partner between marketing and finance on media budgets, ensuring alignment on investment decisions and performance expectations
Performance Marketing Execution:
- Manage day-to-day performance across all paid acquisition channels, consistently hitting payback period targets
- Develop and test ad creative that drive meaningful improvements in cost per install and conversion rates
- Launch and scale new acquisition channels, moving quickly from test-and-learn to meaningful contribution
Analytics & Forecasting:
- Analyze marginal ROI across channels to inform budget allocation decisions
- Forecast performance gaps and develop strategies to close them
- Master unit economics, including LTV:CAC ratios, payback periods, and contribution margin by channel
Eli Health
Eli Health is making continuous hormone monitoring possible so users can support their daily and long-term health. Eli’s award-winning platform turns hormones into measurable signals you can track and improve. The company consists of a small (<25 people), high-performing, and diverse team.