Director of Patient Marketing/Paid Acquisition

Strategy & growth:

• Own the end-to-end patient acquisition strategy across paid channels and countries
• Define growth targets, scalable acquisition frameworks, and performance models
• Balance short-term performance with long-term brand and market development

Paid channels ownership:

• Own performance across key paid channels, including Google, Meta, influencers, affiliates, and partnerships
• Manage budget allocation, pacing, and performance targets
• Ensure strong execution across multiple markets in Europe and Latam

Automation and performance enablement:

• Implement and scale automation frameworks
• Reduce manual work through stronger tooling, workflows, and operating processes across content and campaign management
• Partner with data teams to improve attribution, experimentation velocity, and performance reporting