Director of Patient Marketing/Paid Acquisition

Strategy & Growth:

• Own the end-to-end patient acquisition strategy across paid channels and countries.
• Define growth targets, scalable acquisition frameworks, and performance models.

Paid Channels Ownership:

• Own performance across key paid channels, including Google, Meta, influencers, affiliates, and partnerships.
• Manage budget allocation, pacing, and performance targets.

Automation and Performance Enablement:

• Implement and scale automation frameworks.
• Reduce manual work through stronger tooling, workflows, and processes.

Team Creation and Leadership:

• Build and lead a high-performing team across channel management, specialist expertise, and creative execution.
• Set clear goals, KPIs, and operating cadences.