Job Description
The Revenue Operations Analyst owns HubSpot CRM operations, maintaining data quality standards and optimizing system performance. You will design, build, and maintain workflows that automate customer journey touch points and improve conversion rates; create and optimize sophisticated lifecycle marketing sequences and lead nurturing campaigns; manage advanced lead routing logic and assignment rules to optimize conversion and workload distribution; implement automated processes that eliminate friction for both customers and internal teams.
You will partner with Success, Activation, and Support teams to translate strategic playbooks into executable CRM processes; build and maintain standard operating procedures for customer lifecycle management; design systems and workflows that scale with business growth and eliminate manual bottlenecks; document processes and train teams on new workflows and automation capabilities; and continuously optimize customer journey touchpoints based on performance data. Map and optimize the complete customer lifecycle from initial contact through retention. Support leadership with insights on customer acquisition, activation, and retention patterns.
About Keep
Keep provides businesses with a comprehensive suite of cross-border banking services, offering everything from credit cards to deposit accounts.