Lead the evolution of Procurify's content engine, balancing performance marketing goals with breakthrough storytelling and AI-accelerated production workflows. This role is ideal for a strategic content leader comfortable writing reports and exploring how AI can streamline content workflows. The role involves owning Procurifyโs content strategy across the funnel, driving pipeline, fueling our brand narrative, and rethinking best-in-class content marketing in the AI era.
You will develop and execute a content marketing strategy focused on acquisition, conversion, and retention. You will also measure effectiveness and refine content strategy for traffic, engagement, and lead quality. Plan, write, and publish high-quality long-form content. You will also test new formats and distribution channels and producing yearly updates for Procurifyโs Annual Procurement Benchmark and Buyerโs Guide.