Marketing Lead

Mobbin is looking for a Marketing Lead to build our marketing efforts from the ground up. You will be the first marketer at Mobbin and will work directly with the co-founder on all things marketing: From strategy to execution, bringing our marketing efforts to the next level.

You will be responsible for Strategy: Build and execute the full marketing strategy & budget, aligned to our company’s goals. Product marketing: Deeply understand our audience, shape positioning & messaging, and clearly communicate Mobbin’s value; Growth marketing: Run, test, and optimize data-driven campaigns across channels to drive traffic, conversions, and retention. You will also be creating compelling content (landing pages, ads, articles, case studies, videos) that people love and share; Define a distinctive brand narrative and voice as Mobbin’s storyteller and ambassador; Build strategic relationships with ecosystem partners to drive growth; Collaborate closely with the design, engineering and CX on acquisition, retention, and expansion.

This role requires a hands-on executor who ships daily and treats failure as data, as well as someone who can identify, hire, and lead exceptional marketers.