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Responsibilities:
- Develop and lead the CineFi marketing strategy, translating business priorities into integrated campaigns.
- Own the planning and delivery of promotional campaigns across the member lifecycle.
- Support the marketing P&L through budget planning and performance analysis.
Requirements:
- Bachelor's degree in Marketing, Communications, or related field required; advanced degree preferred.
- At least 7 years of progressive marketing experience with strategy and campaign leadership.
- Proficiency with digital marketing and analytics platforms.
Preferred Qualifications:
- Experience with loyalty programs, partnership marketing, and credit union products.
- Strong communication skills to align stakeholders on strategy.
First Entertainment Credit Union
First Entertainment Credit Union is a financial institution serving the entertainment industry. It is a digital innovation and transformation venture with a focus on member engagement and growth.