Director of Performance Marketing

Develop and run integrated digital programs tailored to our brick-and-mortar SMB audience that generate qualified pipeline, conversion, and revenue. Deliver qualified pipeline by owning marketing’s influence across the funnel – from demand capture through SQL and opportunity creation. Improve conversion rates and velocity through CRO, landing page testing, and nurture programs. Own and scale digital channels (SEM/SEO, paid social, programmatic, email/SMS, video), Pilot and grow new formats (e.g., YouTube, TikTok, CTV/OTT, affiliate) to maximize CAC efficiency for our hard-to-reach SMB audience. Improve visibility on AI-driven answer surfaces via Answer Engine Optimization (content structure, schema, answer-friendly assets). Shape and leverage a stack anchored on Salesforce and Marketo, with the right attribution, analytics, and testing tools to maximize insight and efficiency. Build and manage a small but rapidly growing team, currently supported by agency partners. Set clear goals, coach for excellence, and foster a culture of curiosity, experimentation, and continuous improvement.