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Portfolio Management:
- Monitor and manage a portfolio of Facebook and Instagram advertising accounts for healthcare provider clients.
- Review 100% of assigned accounts a minimum of 3 times per week, taking action on underperformance.
- Keep cost-per-lead (CPL) in check across the portfolio, with any account above $30 reviewed within 24 hours.
Creative Testing:
- Execute a minimum of 2 structured creative tests per month across the portfolio.
- Test variables including ad creative, copy, and audience targeting to reduce CPL and improve conversion rates.
- Track test results in the designated sheet and report findings at weekly check-ins.
Client & Team Communication:
- Provide performance updates to assigned CS managers the same day requested.
- Flag accounts with sustained underperformance proactively to the CS team.
- Handle client-side issues directly when needed and escalate structured calls to the team lead.
StemWave
StemWave is a fast-growing medical device company based in Massachusetts, pioneering orthopedic shockwave technology in the U.S. Recognized among the fastest-growing privately held companies in 2023 and 2024, we are building a collaborative team of motivated individuals in a high-ownership culture.