Marketing Manager, Incentives

This role will orchestrate the end-to-end marketing strategy for CALSTART’s zero-emission vehicle initiatives and incentive programs. The Marketing Manager will own the development and execution of go-to-market strategies for voucher incentive programs, brand development, content creation, and campaign management. The role involves creating data-driven marketing plans aligned with business goals, executing marketing tactics across channels, and developing strategic communications for marketing initiatives, launches, and new programs. Furthermore, the role includes conducting market research, developing and implementing content strategies, supporting brand development, and improving efficiency across teams.