Senior Executive Digital IO

Campaign Execution:

• Lead the setup, execution, and documentation of direct IO media campaigns across various partners, particularly high-value or complex campaigns.
• Ensure all aspects of campaigns are delivered according to terms in the client-approved media plan and IOs.

Campaign Optimization and Reporting:

• Collaborate with managers and associates in monitoring campaign performance metrics including impressions, clicks, spend, and KPIs.
• Analyze performance reporting and use data-driven insights to guide optimization recommendations to enhance campaign effectiveness.

Budget Oversight and Team Leadership:

• Manage campaign budgets to ensure optimal performance and efficient spend, and monitor monthly budget reconciliation.
• Mentor associates and team members, fostering a collaborative environment and supporting professional development.

Process Improvement:

• Identify and implement process improvements to enhance the efficiency and effectiveness of digital IO campaign management.