Senior Director, B2B Media Strategy

Designing integrated B2B go-to-market media strategies that leverage paid, owned, and earned channels to drive measurable pipeline and revenue. Leading cross-channel media efforts across Paid Search, Paid Social, Programmatic (Display, Video, OTT, Audio, DOOH), SEO, content syndication, and PR. Optimizing media mix, budget allocation, audience segmentation, creative alignment, and measurement plans tied to full-funnel performance. Conducting operational assessments using maturity maps, resource planning models, and digital transformation frameworks to identify gaps and opportunities. Advising on martech, adtech, and datatech architecture to ensure optimal integration, efficiency, and ROI.