Paid Media Specialist (Meta)

Key Accountabilities:

• Develop, launch, manage, and optimize Meta advertising campaigns aligned with business and marketing objectives.
• Conduct audience research and build effective targeting strategies, including segmentation, retargeting, and lookalike audiences.
• Collaborate with design and content teams to develop compelling ad creatives, messaging, and visual assets.

Requirements:

• 2–3+ years of hands-on experience managing paid advertising campaigns on Meta platforms in a performance marketing environment.
• Strong proficiency with Meta Ads Manager, Meta Business Suite, and relevant analytics and reporting tools.
• Demonstrated experience with audience segmentation, retargeting strategies, lookalike audiences, and campaign optimization.

Benefits:

• Competitive base salary with a full-time schedule of 40 hours per week.
• Permanent work-from-home setup and Monday–Friday schedule aligned with Eastern Standard Time.
• Unlimited free access to professional courses and opportunities for career advancement.