Creative Producer

Creative:

• Track trends in makeup, skincare, and adjacent niches, constantly searching for relevant references.
• Identify use cases where the product can be a great solution and package those hypotheses into strong text messages.
• Understand human psychology to convey messages that resonate with the audience's real pains.

Team:

• Manage a team of motion designers: set tasks, distribute workload, and give feedback on quality.
• Independently determine what aligns with goals and what needs improvement, without micromanaging every creative.

Analytics:

• Analyze results of marketing campaigns and plan new tests based on metrics.
• Attribute efforts to real results: clicks, purchases, and user feedback.

Scaling:

• Increase production volumes through automation and AI tools.