Product Marketing Alchemist

What You'll Be Doing:

• Design and execute acquisition, activation, retention, and monetization strategies using data and automation.
• Build and optimize lifecycle flows with tools like Iterable, identifying funnel bottlenecks and running fast experiments.
• Work closely with product and data teams to turn product moments into relevant, timely communication.

AI as an Operational Superpower:

• Use generative AI and automation to scale ideas that would otherwise require a full team.
• Build prompts, pipelines, and lightweight agents to speed up content production, personalization, and data analysis.
• Bring new AI use cases into the marketing workflow and make them part of the team's culture.

Product Positioning & Narrative:

• Translate complex features into simple, emotionally resonant messages.
• Build the launch playbook for new capabilities from naming to channel communication.
• Monitor competition, fintech market trends, and user behavior to continuously sharpen positioning.