VP of Growth Marketing

Revenue Ownership:

• Own all revenue-driving initiatives across acquisition, retention, and eCommerce performance.
• Develop and execute a holistic growth strategy scaling revenue cost-efficiently.
• Drive customer growth through full-funnel planning from awareness to loyalty.

Acquisition & Paid Media:

• Lead multi-channel media strategy across paid social, paid search, podcast, affiliate, TV, DM, OOH, and emerging channels.
• Optimize high-performing content, messaging, and audience segmentation.
• Own TTF planning and MMM strategy to guide channel mix and budget allocations.

Leadership & Collaboration:

• Build and mentor a high-performing team of growth marketers.
• Champion a test-and-learn culture grounded in data and velocity.
• Align growth goals with brand, creative, community, product, and customer experience strategies.