Senior Director of Performance Marketing

As the Senior Director of Paid Social + TV at BetterHelp, you’ll lead a team of seasoned marketers to manage and optimize some of the most important media investments in our portfolio. You’ll oversee multi-million-dollar budgets across paid social, streaming, and linear channels — with the goal of driving efficient acquisition, long-term brand growth, and global reach. Lead paid social and TV strategy and execution across global markets. Develop and own full-funnel media strategies that balance performance and brand-building. Partner with Data Science, Analytics, and Channel Leads to optimize across channels and audiences. Build strong feedback loops with Brand, Creative, and Content teams to drive high-performing, insight-informed ad creative. Use data to inform creative briefs, iteration cycles, and brand storytelling in social and TV assets. Partner with external agencies and in-house production to evolve campaign storytelling. Manage and mentor a high-performing team of paid media experts — fostering growth and innovation. Set goals, provide coaching, and ensure operational excellence across campaign planning and delivery. Collaborate with regional teams to localize strategies while maintaining global consistency. Manage multi-million-dollar budgets with accountability for ROI, CAC, LTV, and payback windows. Partner with Finance and Accounting on invoicing, monthly pacing, and audits. Lead quarterly and annual planning cycles with data-backed recommendations.