Job Description
Paid Search Strategy:
Own and operate the firm’s full acquisition engine across PPC and LSA.
Scale case volume in multiple states while maintaining or lowering CPA.
Forecast viable budgets, CPA thresholds, and competitive conditions per market.
Advanced PPC Architecture:
Restructure campaigns to maximize Quality Score and lower costs.
Implement negative keyword universes that eliminate waste.
Diagnose performance shifts and determine causation.
LSA Ownership:
Manage responsiveness, service area radius, metadata, and category tuning.
Interpret back-end LSA metrics to improve ranking and call volume.
Troubleshoot drops, suspensions, and performance declines with speed and clarity.
About Alexander Shunnarah Trial Attorneys
Alexander Shunnarah Trial Attorneys delivers justice and unparalleled client service, expanding its presence nationwide and achieving life-changing results for clients.