International Performance Marketing Manager (Contract)

Scale paid advertising strategies in non-US markets (UK, AU, CA, IE, FR, DE, NL, and more), focusing on growth and optimization through data-driven decisions. Assist the Paid Media and SEM team in expanding, optimizing, deploying, and monitoring advertising campaigns. Act as a knowledge hub for paid advertising best practices across international markets. Proactively seek, identify and evaluate innovative opportunities for campaign growth and improvement. Explore and test new marketing channels, creatives, platforms and networks. Maintain weekly reporting and improve upon current reporting processes for better campaign management. Monitor and analyze performance metrics including CPA, LTV, ROAS, and other paid media contribution. Collaborate actively with marketing, creative, data science, product, designers and engineers to drive growth and optimization. Analyze various algorithms, techniques, and statistical models for predictions in a dynamic data environment. Optimize the landing page and funnel experiences to improve traction and conversion.