Growth Marketing Manager, Reduction Network

About the Role:

• Decarbonizing the food industry requires coordinated action across the supply chain, and HowGood's Reduction Network enables this through standardized sustainability data.
• As Growth Marketing Manager, you'll own the positioning, content, and growth strategy to establish HowGood's central role in collaborative reduction.
• This role suits someone driven by both creative instinct and hard data, comfortable debating positioning and reviewing campaign performance.

What You'll Do:

• Shape the Positioning: Define and sharpen market understanding of the Reduction Network, develop responsive messaging, and ensure consistency across channels.
• Develop Content That Delivers Value: Produce thought leadership like white papers and webinars that advance industry conversations, maintaining a high editorial bar.
• Drive Engagement and Convert Growth: Execute multichannel campaigns, own social media, and translate engagement into pipeline via sales enablement and ROI narratives.

Who You Are:

• Creative yet numerically inclined, with a bias toward action and low ego about being wrong.
• Substance-first, sustainability-literate on Scope 3 and regulatory pressures, and a fluent collaborator across Product, Sales, and Marketing.
• Qualifications: 4-6 years in marketing with B2B SaaS or sustainability experience, plus a portfolio showing creative range and measurable impact.