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Strategic Innovation:
- Leads end-to-end client analytics, including measurement, attribution, forecasting, optimization, data science, and AI insights.
- Uses AI and analytics for audience strategy, media mix, sequencing, and optimization.
- Integrates Pinnacle, MMM/attribution, reporting, and predictive modeling into a scalable engine for informed investment and brand impact.
Commercialization, Growth, and Leadership:
- Develop a comprehensive business rationale for investments that aligns with organizational priorities.
- Connect innovation initiatives to client business outcomes and monitor return on investment.
- Advise on technology investments with data expertise.
Qualifications & Experience:
- 12–15+ years in pharmaceutical media, analytics, or life sciences consulting.
- Deep expertise in pharma commercialization and regulations.
- Experience in pharma media strategy and execution.
Underscore Marketing
Underscore Marketing is a woman-owned, independent agency specializing in life sciences. Since 2002, they've helped clients gain a competitive edge through bold, data-driven promotional strategies that deliver measurable results. Their team comprises media, strategy, and omnichannel analytics experts who thrive on collaboration, innovation, and results.