Product Manager

As a Product Manager at Willful, you’ll play a key role in shaping how Canadians plan for their legacy. Reporting to our Director of Product, Sarah, you’ll take ownership of core areas of the Willful experience. You’ll tackle ambiguous problems and define solutions that help families across Canada. Partnering closely with Design, Engineering, and other teams, you’ll prioritize opportunities, define customer-centred features, and deliver experiences that have an impact on people’s lives. Leverage various inputs to identify opportunities within your areas of responsibility. Use frameworks, data, and other tools to prioritize your product backlog to maximize business and user impact. Test, refine, and validate solutions with our customers. Leverage experimentation and iterative product development to build a successful product. Drive product development from ideation through development to launch. Clearly communicate product plans and priorities to the broader organization. Help other teams understand product priorities and how they impact their work. Create and optimize processes, frameworks, and tools that improve how we build products. Coach and guide others across the organization on how to make product-driven decisions.