Job Description
The role involves lead integrated go-to-market planning for OfferUp for Business SaaS products from pre-launch positioning through paid and owned activation. You'll run and refine full-funnel campaigns and activations (paid social, search, retargeting, content syndication, field marketing) that drive trials, leads, and conversions. You will design and maintain the B2B attribution model, connecting media spend to lead quality, conversion, and revenue to track performance through the funnel. Also, partner collaboratively with Sales, Creative, and Marketing teammates to develop launch materials and sales enablements assets.
About OfferUp
OfferUp is dedicated to creating the simplest and most trusted way for people to buy, sell, and connect in their local communities.