Responsable senior de l’acquisition payante

As a Senior Paid Acquisition Manager, responsibilities include planning, launching, and optimizing paid search and social media campaigns to generate qualified free trials and demos. You'll manage and grow campaigns on Google Ads, Bing, LinkedIn, Meta, and Reddit, tracking spending and performance to ensure an effective return on customer acquisition cost. The role also involves identifying and prioritizing experimentation opportunities by channel, format, and audience; designing, executing, and measuring tests to improve acquisition, conversion, and efficiency; and collaborating with content, design, and web teams to create impactful campaigns. You'll also analyze funnel performance and share insights to guide strategic decisions, while keeping up with trends in digital advertising, analytics, and AI-assisted optimization. This is part of the Growth Marketing team of ShareGate within Workleap.