Job Description
Design and execute integrated campaigns across email, paid media, content, and webinars. Leverage HubSpot for campaign automation, lead nurturing, and segmentation. Develop landing pages and A/B tests to optimize conversion rates. Manage and refine paid acquisition efforts (PPC, retargeting, social ads). Own the lead-to-revenue funnel, identifying opportunities to improve conversion rates. Collaborate with sales to optimize MQL-to-SQL handoff and pipeline contribution. Build and deliver actionable performance dashboards in HubSpot. Use data-driven insights to continually improve targeting, messaging, and channel mix. Partner with marketing team members to turn thought leadership, customer stories, and events into demand-driving assets.
About PeopleGrove
PeopleGrove+CORE Higher Education Group helps colleges and universities drive real outcomes in student and alumni lifecycle engagement.