Job Description
As Web Marketing Manager, take full day-to-day ownership of Saviynt.com, ensuring world-class brand consistency, usability, and technical health, aligning the web strategy with global campaigns and major product launches. Define and track key website KPIs—traffic, engagement, and conversion rates—and use that data to fuel growth. Actively develop and execute A/B tests and personalization initiatives, using tools like Hotjar or Crazy Egg to analyze user behavior and drastically improve conversion paths.
Lead the charge on SEO strategy, collaborating with content and product marketing to optimize pages for organic search visibility and get technical by configuring robots.txt, LLM.txt, and schema markup to boost performance across both traditional and AI-powered search platforms.
Work hand-in-hand with demand gen, content, creative, and product marketing teams to launch high-impact landing pages and coordinate mission-critical site updates for major events like UNLOCK, RSAC, and Fal.Con.
About Saviynt
Saviynt's AI-powered identity platform manages and governs human and non-human access to all of an organization's applications, data, and business processes.