The Digital Marketing Strategist at Poka plays a key role within the demand generation team, with the responsibility of driving results across the web and SEO, while placing LLMs (Large Language Models) at the heart of priorities. Reporting to the Director of Demand Generation, you will develop the company's digital presence and work closely with internal stakeholders as well as external agencies to achieve Poka's objectives.
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Develop, implement, manage and evolve the front end of the new Fresh Direct website, maximizing on-site performance, conversion, customer experience and engagement, which will deliver profitable growth. Oversee the day to day running of the front end of the Fresh Direct website, implementing design and content changes within the CMS.