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Role Overview:
- This is a fixed-term interim role covering a maternity leave of roughly six months.
- The focus is brand leadership, strategy, and cross-functional orchestration, not performance marketing or media budget.
What You'll Own:
- Co-lead flagship product initiative: own product marketing for a CPG launch, including positioning, messaging, and go-to-market strategy.
- Guide packaging strategy with retail shelf impact and shopper behavior in mind, and ground work in customer insight.
- Own marketing calendar end-to-end and deliver clear brand narrative to leadership weekly.
Who You'll Oversee:
- Guide and support Partnership Lead, Organic Social, HCP/Consumer Marketing Lead, Creators Lead, and Marketing Lead.
- Set direction, gut-check work, and empower owners to run – no micromanaging.
The Vibe:
- Bring energy, taste, and point of view; culture-forward and decisive.
- Experience to make the final call quickly and own it.
Bobbie
Bobbie manufactures European-style organic infant formula in the U.S., committed to clean ingredients and no shortcuts. It is a mission-driven company of advocates that fought to address the 2022 formula shortage and pushes for paid federal parental leave.