Director, Go-to-Market & Business Strategy

Responsibilities:

• Manage the full product launch lifecycle from concept through post-launch analysis, building comprehensive timelines and critical path milestones.
• Drive accountability across teams by maintaining stakeholder alignment and centralized documentation for all launch plans.
• Ensure operational readiness by coordinating inventory, packaging, and fulfillment requirements while managing timelines to prevent bottlenecks.

Stakeholder Alignment:

• Lead strategic kickoff meetings and deliver structured updates to executive leadership, providing visibility into progress and risk.
• Serve as the essential connective tissue between departments, translating complex project details into clear, actionable information.
• Use a deep understanding of company strategy to spot roadblocks early and drive swift resolution.

Process Improvement:

• Iterate on standardized GTM playbooks and post-launch retros to sharpen how launches are planned and executed.
• Design scalable processes and optimize project management tools to support a growing, multi-brand launch calendar.
• Build AI-powered processes and reporting for full launch program management and shape future launch strategy.