Job Description
Own and optimize campaigns across LinkedIn, Google Search, Reddit, and Stack Overflow, with a focus on pipeline efficiency and ROAS. Build and manage audience targeting through 6sense, Metadata, and Hubspot. Write and test ad copy, landing pages, and CTAs that convert; strong copywriting is a must. Develop and execute A/B tests and CRO tactics to improve website conversion rates. Monitor SEO performance and implement best practices to increase organic traffic. The Digital Marketing Manager will report on performance against pipeline and closed-won revenue targets and collaborate with content and product marketing to align messaging across channels. The role requires staying on top of ad platform changes, competitive trends, and growth opportunities.
About Liquibase
Liquibase is the leader in Database DevOps, enabling DevOps teams to accelerate software delivery by automating database updates, security, and governance.