Audience Data Manager, Sponsorship

This position will manage National Public Media’s sponsorship data operations, primarily focusing on tasks such as DMP & Data Vendor Management by building and maintaining first-party data segments within our DMP. The role involves overseeing the onboarding of data partners and activation of their segments across inventory, serving as an internal SME on data technology partners, and managing go-to-market strategy for audience data capabilities. Additionally, the role includes serving as the primary contact on sponsorship-related data targeting, integrity, and methodology questions, providing client recommendations on contextual targeting, and collaborating with sales and media planning teams to package audience segments for digital proposals. It requires collaborating with the product team to develop a strategic roadmap for data products and technology, identifying opportunities for new capabilities, resolving data maintenance issues, and tracking results of changes.