Define the regional media strategy and mix for an assigned global region, ensuring that budget allocations and channel targeting and journey mapping are optimized for complex B2B buyer journeys.
Ensure assigned regional programs reflect Global COE strategy, while maximizing the account based buyer group pipeline velocity in the region and supporting region KPIs and business objectives.
Create executive summaries of campaign plan and performance for internal socialization.

Qualifications:

Proven expertise in regionalized media activation and the application of global strategic frameworks to local market nuances.
Understand regional GTM nuances. Advanced Media Strategy.
Drive the agency's testing roadmap, utilizing new channels, formats, and optimization to secure competitive advantage and increase ROI.

Key outputs:

Regional Performance Media Activation Plan.
Campaign and quarterly performance reporting, including coordination of regional insights to support regional and global Quarterly Business Reviews.
Budget Governance & Forecasting Reports.

ServiceNow

ServiceNow, founded in 2004, is a global market leader bringing innovative AI-enhanced technology to over 8,100 customers, including 85% of the Fortune 500®. Their intelligent cloud-based platform seamlessly connects people, systems, and processes to empower organizations.

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