Manager, AMS Media

Responsibilities:

• Manage and govern the activation process for the media Agency of Record, performing rigorous validation of platform-level targeting and setup to ensure strategic alignment
• Work with the agency to identify campaign performance risks and opportunities for optimization
• Translate execution signals into campaign optimization and improvements

Process Improvement:

• Identify and drive improvements in campaign governance and activation workflows
• Facilitate collaboration between internal teams and processes and agency execution

Budget Tracking & Reconciliation:

• Manage the detailed tracking of media spend, working closely with Finance and the agency to ensure accurate invoicing and budget pacing against the master activation plan
• Validate campaign setup across all platforms to ensure correct audience segments, creative tags, and landing page URLs are live and functioning per the brief