APAC Director, Performance Media

Description:

• Lead the strategic activation of the regional media capability, ensuring regional programs reflect Global COE vision.
• Champion and embed buying-group-led media strategy within holistic media planning.
• Maximize local account-based buyer group pipeline velocity and brand KPIs.

Responsibilities:

• Define the strategic roadmap for the COE, focusing on global process excellence and building expertise in highly-targeted, multi-channel B2B media.
• Direct regional agency performance and strategic alignment, governing the local application of global SOWs and ensuring regional strategies meet global performance benchmarks and budgeting requirements.
• Own planning, forecasting, and reconciliation of the global media activation budget, maximizing ROI across Buyer Groups and countries.

Skills and Competencies:

• Global Media Agency Governance & Financial Management
• Global Paid Media Portfolio Strategy & Oversight
• Advanced ABM/Buyer Group Media Strategy