Senior Marketing Strategist, App Growth

Overview:

• NPR is a thriving, mission-driven multimedia organization producing award-winning news, information, and music programming.
• We partner with hundreds of independent public radio stations across the nation, reaching millions worldwide.

Intro to Position:

• We are seeking a data-driven and highly creative marketing strategist to grow audience for NPR’s owned platforms, focusing on the NPR app.
• You will act as a guiding force behind mobile growth, leveraging data and insights to inform strategies and tactics.
• You will manage a dedicated advertising budget and make the most of NPR’s own channels like podcasts, broadcast, website, and the app’s messaging and UX.

Responsibilities:

• Execute marketing campaigns: plan strategy and messaging for campaigns that drive app downloads and engagement.
• Manage paid and free/owned media: run ads across social, search, and video, and create promotions for NPR’s own channels.
• Manage the budget: decide how to spend advertising money effectively for best ROI and lowest cost per download.