Lead Strategist, CRM & Loyalty (Contract)

Lead CRM client engagements from discovery through deployment. Leverage expertise in retention based marketing, customer segmentation, lifecycle marketing, and customer engagement strategies to develop programmatic approaches to increase customer lifetime value. Lead all phases of the engagement and retention initiatives including scoping, discovery, ideation, program design, modeling, launch strategy, and ongoing execution of offers and campaigns. Consistently measure, monitor, evaluate, and refine engagement and retention programs to maximize incremental revenue and profit results. Define and benchmark CRM and Loyalty KPIs against the competitive landscape as well as use data and analytics to develop the business case opportunity connected to program design including quantifying ROI and identifying KPIs. Collaborates closely with cross-functional team across program implementation, solutions engineering and customer success - bridging CRM & Loyalty programs from initial client objectives to optimal execution. Lead materials creation and presentations for new business opportunities related to CRM & Loyalty. Responsible for the performance of major accounts from Loyalty & CRM perspective as well as the optimization of CRM.