Head of Engagement Marketing

Lead engagement marketing at Varo with the goal of driving up early-lifecycle conversion and lifetime value of a customer. Be the thought leader on how to win the customer from when they land on the website or download the app through to a primary banking relationship. Relentlessly drive conversion rate optimization across all customer touch points through disciplined and analytically rigorous testing. Work hands on with team members to set up, implement and execute initiatives, including triggered campaigns, A/B tests and deployment of high quality responsive assets. Own customer engagement metrics, such as funding, borrowing and direct deposit rates, working with other functions to “get the job done” whatever it takes. Bring analytical rigor and discipline to all aspects of our engagement measurement, reporting and decision making. Provide thought partnership with the right level of synthesis and communication to C-suite leadership. Mentor and guide junior team members and serve as a role model for leadership through fact-based decision making and bias for action.