Senior Manager, Growth Marketing – Patient Acquisition

Do you thrive in a rapidly evolving, fast-paced environment requiring creativity, resourcefulness, high energy and an ability to adapt quickly? Are you passionate about healthcare and looking to create a revolutionary new approach to digestive healthcare with a radically better patient experience? If so,you could be a perfect fit for our team of professionals who share a mission to eliminate the impact of digestive health conditions through redesigned GI care that patients love. Execute and optimize multi-channel acquisition campaigns across Meta, Google, YouTube, display, and emerging channels. Monitor CAC, CTR, CVR, and ROAS at the channel and campaign level; deliver clear performance insights and recommendations. Develop and implement A/B tests to improve messaging, targeting, landing page conversion, and patient journey touchpoints. Coordinate on SEO strategy and roadmap, driving traffic growth and conversion and utilizing insights to improve paid marketing efforts. Strategize on campaigns and experiments to connect paid marketing initiatives to lifecycle marketing efforts. Collaborate cross-functionally with content, design, marketing analytics, supply and demand, product, and clinical  to ensure campaigns align with patient needs, funnel performance goals, and partner requirements. Own agency and vendor relationships to ensure timely execution and performance optimization